Hate To Say I Told You So
Last year, I posted about how Crash used a brilliant marketing campaign to upend Brokeback Mountain (sorry, couldn't resist) at the SAG Awards ( you can read about it here - second post from the bottom). I speculated that once the "free copy" strategy proved effective, it would be matched ( perhaps countered is a better choice of words) by the other studios, resulting in what every Academy member wannabe (like myself) truly craves - equality and/or free stuff. So, imagine my non-surprise when I received word that I would soon find (along with 120,000 other members) freshly minted copies of The Departed, Little Miss Sunshine (above), and the Peter O'Toole gem Venus in my fetid, squeaky mailbox. In addition, I have been sent vouchers good for one admission to Babel and Dreamgirls, along with invitations to screenings of Bobby and Notes on a Scandal, none of which I have attended. My prediction: one of the three DVD films will win, forcing every studio next year to send us all shiny new discs for our rapidly burgeoning collection. Booyaa!